The Toteme Coat Guide: Every Style Reviewed, From Scarf Jacket to Shearling

Not even close to what I expected.

Astrid works in architecture in Copenhagen, and she has this thing where she'll wear the same coat every single day for an entire winter. Not rotating, not switching it up. One coat. She once told me she judges outerwear the way she judges buildings: "If it can't handle being looked at from every angle for six months straight, it's not finished." (She's weirdly intense about clothes for someone who claims she doesn't care about fashion.)

So when she kept showing up in this camel wool coat with these enormous lapels and no buttons, just a belt, I kind of assumed it was Max Mara. That's what you assume, right? Camel coat, Scandinavian woman, has to be Manuela or Madame.

Toteme. The Signature coat. $1,100 less than the Max Mara I'd been eyeing.

Look, I'm still not sure Toteme outerwear is worth it across the board. Some of their pieces are brilliant and some feel like you're paying a Stockholm tax for a quilted jacket you could get elsewhere. I went through literally every style in their current outerwear collection though, $690 denim jacket all the way up to a $5,250 shearling coat that costs more than my first car, and the picture is clearer now. Not always where you'd expect the value to sit.

If you've been going back and forth between Toteme and Max Mara for a classic wool coat, or you're just trying to figure out if a dupe is good enough, this is what I wish someone had laid out for me two years ago.

How Toteme Built a Coat Empire in Twelve Years

Okay so here's the part that most Toteme coat reviews leave out entirely and it kind of matters.

Elin Kling started the brand in 2014 with her husband Karl Lindman. She was a fashion editor and blogger in Stockholm. That's twelve years ago. For context? Max Mara has been making coats since 1951. Burberry since the 1850s. Twelve years is nothing in outerwear.

But then. Altor Equity Partners, this private equity firm that manages something like 11 billion EUR, they took a minority stake in 2021. Suddenly you've got a brand valued at over 100 million EUR with a CEO poached from McKinsey (Johanna Andersson, which, okay, that's a specific kind of energy for a fashion company). They've opened stores everywhere now. Stockholm obviously, New York, London's Mount Street in Mayfair, LA, and they opened one in Aspen right before Christmas 2024 which tells you exactly who they think their customer is.

Production is a Fair Wear Foundation situation, factories across Italy and Portugal for the nice stuff, Lithuania, Romania, Turkey, China for other pieces. They're at 83% preferred fibers and say they'll hit 100% by end of 2025. Revenue around $35 million. Runway shows in Paris now.

Why am I giving you all of this? Because there's a weird tension with this brand. When you're holding a $1,490 Toteme wool coat or trying on a $3,000 shearling jacket, you want to know if the company behind it is real. And it is. Backed by serious money, growing fast, doing the right things on sustainability. But it also doesn't have decades of coat-making heritage the way its competitors do. That's the whole thing with Toteme outerwear, really. You're betting on the trajectory.

The Toteme Coat Price Architecture (Every Tier Explained)

Okay so. The collection isn't random. There are four clear tiers and once you see them you can't unsee where the value actually lands.

Entry Toteme Outerwear: $690 to $1,130

This is where the search volume lives. The "dupe" searches. And honestly where Toteme surprised me the most.

The Toteme scarf jacket is the star, $850 for the Technical version (lighter weight, nylon-blend) or $1,130 for the Embroidered chain-stitch one that everyone on Instagram has. There's a cord overshirt at $940 that nobody talks about, a collarless evening jacket at $1,080, and then the Toteme denim jacket at $690 which is really just the cheapest way in.

Core Toteme Coats: $1,150 to $1,800

The serious section. Toteme Signature coat lives here at $1,490, wool-cashmere doublé. The Toteme trench coat options start at $1,290 for the Crisp Summer Trench (which, "crisp summer trench" is a very Toteme name for a jacket) and go up to $1,800 for the Double Winter Trench. Cape Coat at $1,220. Toteme car coat at $1,790. A Bell-Sleeve Jacket and a Shield Coat floating around $1,450 to $1,580.

Premium Leather: $2,600 to $2,700

Only two pieces. The Toteme leather jacket at $2,600, which Rosie Huntington-Whiteley apparently wears (it's marked "Rosie's Picks" on FWRD, for whatever that's worth to you). And a Collarless Suede Coat at $2,700 that goes on sale a lot, I've seen it around $1,890.

Toteme Shearling: $3,000 to $5,250

Right, so this is the aspirational tier. Toteme shearling jacket starts at $3,000 for leather-trimmed, then there's a Plush at $3,600, Collarless Shearling Coat at $4,200, something called the Stracciatella Shearling (like the ice cream?) at $4,500, and a full-length shearling coat at $5,250.

To put that in perspective. Max Mara Manuela is around $2,590. The Madame, the double-faced cashmere one, about $4,090. The Row's Beldon runs $3,790. Khaite's Hewitt about $2,580. The Toteme Signature at $1,490 undercuts all of them by a LOT. Over $2,000 less than The Row. That gap matters.

The Toteme Scarf Jacket: Worth It or Just Instagram Famous?

My feelings about this one are complicated and I need to just say that upfront.

My friend Linnea bought the chain-stitch version at $1,130 when she was in Stockholm visiting her sister. The Stockholm flagship, obviously. She calls it her "door coat" because it literally hangs on the hook by her front door and she grabs it on the way out the way you'd grab keys. She's obsessed. But Linnea is five nine, lives somewhere cold about nine months a year, and has that kind of frame where structured wool just falls right. So.

The actual construction though. 88% wool, 12% recycled polyester. The blanket-stitch embroidery along the scarf part, chain stitch or whipstitch or blanket stitch depending on which version, that's the detail that launched a thousand dupes. Responsible Wool Standard certified. Weighs about 3 pounds, which is way heavier than you'd expect. And the scarf is permanently attached on most versions. Like, stitched on for about 18 inches. You can't take it off. I didn't know that until recently.

Okay but here's what gets me. This is a Toteme scarf coat that's actually best for spring and fall. Three pounds of wool and it can't handle a real winter wind. Multiple people have said this. The other complaint that keeps coming up is the scarf slipping off your shoulder if you're carrying anything heavy. Like a bag. Which, most women carry a bag? So that's a problem.

Structured rather than soft. More polished than cozy. If you're picturing wrapping yourself in something warm and plush, wrong jacket.

The Toteme Scarf Jacket Dupe Question

About 50 people a month are googling "toteme scarf jacket dupe" and another 40 are searching "toteme coat dupe" and I mean, fair. $1,130 is $1,130.

Quince does a Double-Faced Merino Wool Scarf Coat for $189.90. 100% merino wool. And this is the part that's almost funny, it's actually softer than Toteme's wool-poly blend. Thinner and less structured, but softer. Then there are Amazon dupes, $36 to $50, felt-like fabric, and from what I've read they're weirdly not terrible for the price. Isabel Marant Etoile has the Faty at around $970, lighter wool, more of a boho thing.

If the blanket-stitch detail and the weight and the structure are what you're after, the original is hard to copy well. If you actually just want a warm soft scarf coat that keeps you comfortable, the Quince might be better at the job. I don't know what to tell you.

Astrid saw someone wearing the Quince version at a café once and said "that's a nice coat." Didn't recognize it as a dupe. Make of that what you will.

The Annecy Quilted Coat: The One Editors Actually Reach For

There's this funny pattern I keep seeing. An editor goes to try on the whole Toteme collection, the scarf jacket, the Toteme quilted jacket options, shearling, everything. And they end up picking the Toteme Annecy quilted coat. It's like the coat equivalent of going to a fancy restaurant and ordering the roast chicken.

$750 to $850 depending on where and when. Shell is all recycled polyester, quilted, fully lined. Double-breasted snap buttons. Side slits. There's a doublé version in wool-cashmere that costs more. Named after Annecy, France. Small lakeside town. Very Toteme to name a Toteme quilted coat after a French lake town nobody's heard of.

It's genuinely lightweight compared to the Toteme wool coat options. If you're searching for a Toteme quilted coat that works for commuting without making you feel like you're in battle gear, this is it. The trade-off is that recycled polyester isn't going to hold its value on resale the way wool or cashmere does. At $750 though? At that price I'm not sure you need to think about resale.

There's something almost too sensible about this coat, honestly. No drama. No scarf detail. No "is that Toteme?" moment. If you just want a well-made coat that happens to be from Toteme, this is probably your answer. I don't know why that feels like a letdown but it kind of does.

The Toteme Signature Coat vs. Max Mara: The Real Comparison

This is the section everyone actually wants. I know.

Colette, who I work with, went back and forth between the Toteme Signature coat and the Max Mara Manuela for three straight months. She made a spreadsheet. (That's very Colette.) Eventually bought the Toteme. Her reasoning was, and I'm quoting here, "same construction principle, a thousand dollars less, and I don't need a coat to tell strangers my grandmother had money." Okay.

The Toteme is $1,490. Wool-cashmere doublé fabric, which means two fine layers are hand-stitched together so you get clean seams, no raw edges showing. Oversized, these enormous lapels, wide sleeves. No buttons, just a belt. Comes in black, camel, and whatever seasonal color they feel like.

If you're buying to keep and wear for years? Toteme Signature coat wins on pure value. I don't think that's even debatable. For anyone searching for a Toteme cashmere coat specifically, this is the closest, it's wool-cashmere doublé rather than pure cashmere but it's the best they make. If resale is your thing though, or if the story of the coat matters to you (and it does matter to some people and that's fine), Max Mara has 70 years of outerwear specialization and Italian-only production and a much stronger secondary market. Neither answer is wrong.

The Toteme Shearling Collection: Real vs. Every Dupe Out There

The Toteme shearling jacket is one of those things that shouldn't work as a viral moment. $3,000 jacket. Real shearling. And yet H&M duped it, Marks & Spencer duped it, Arket duped it. Multiple fast-fashion brands just straight up copied the leather-trimmed version.

Séraphine, a friend of a friend who I've met maybe twice, owns the leather-trimmed one at $3,000. She told me once, kind of laughing about it, that strangers stop her in the street to ask about it. "Which would be annoying if I didn't kind of love it." The collarless thing with the contrasting black leather trim, the boxy shape, the interior that one WWW editor compared to a warm hug. It's a LOT of jacket. Heavy too. The heaviest thing in the Toteme collection. If heavy coats feel claustrophobic to you, this isn't your jacket.

Prices go up from there. Plush Shearling at $3,600. Collarless Shearling Coat, $4,200. That Stracciatella one at $4,500. Full-length Toteme shearling coat, $5,250.

Now. Every dupe is faux. Every single one. M&S does theirs for like $100 to $150. H&M around $80 to $120. Arket $250 to $350, HELLO! did a whole comparison. And look I understand the appeal of a $100 coat that looks similar. But faux shearling pills and compresses and starts looking tired in a season or two. Real shearling lasts decades if you take care of it. Molds to your body. Gets better.

The $3,000 leather-trimmed version, if you actually wear it three times a week for four months of winter over ten years, you're under a dollar per wear. That math works for me. The $5,250 full-length one is harder to justify because at that price you're shopping against Celine and Loewe and you should absolutely compare directly before buying.

NWT resale pieces are holding around 88% of retail. That's very strong for a brand this age.

The Toteme Country Jacket and Chelsea Coat: Not What I Expected

This is so not what I think of when I think of Toteme but it kind of works?

The Toteme country jacket. $990. Waxed organic cotton. Water-resistant. A field jacket that's basically Toteme's answer to Barbour except it costs more and comes from Stockholm instead of South Shields. Two hundred people a month are searching for this thing, plus another 80 looking for "toteme country coat," which tells me the brand's city-girl audience is going countryside now.

The Toteme Chelsea coat fills a similar space, $1,200 to $1,500 range depending on season.

I kind of love that they went here. Waxed cotton ages beautifully, Barbour jackets hold value for decades. Toteme hasn't been around long enough to prove that about their version but the material itself has the track record.

Toteme Trench Coat: Where the Pricing Gets Tricky

Fine. Good construction. Premium details.

That's what I keep telling myself about the Toteme trench coat and then I look at the price and squint a little. $1,290 for the Crisp Summer Trench. $1,420 for the Light Spring version. $1,800 for the Double Winter Trench. The Toteme Signature Trench uses water-repellent cotton-blend gabardine with these leather-buckled cuff straps, monogram-printed satin lining, horn buttons. Nice stuff.

But $1,290 to $1,800? Burberry's classic trenches run $1,900 to $2,790 and they've been making trenches for 170 years. Burberry kind of OWNS that conversation. Toteme's counter-argument is that their designs are more modern, less recognizable, no logo, which is the quiet luxury thing. And I get it. Fair point. But the trench coat is probably the category where heritage matters most, where buying "the original" actually means something, and Toteme isn't that.

Resale backs this up. A 2025 Raglan Trench on TheRealReal was listed at about $3,375 selling around $2,362, 30% off. But a regular Toteme trench coat was listed at $1,025 selling at $512. Fifty percent off. Wide range.

How Toteme Coats Hold Value on Resale

I don't want to sugarcoat this.

Current season stuff, tags still on? Holding well. 70 to 90 percent of retail. The NWT shearling leather jacket on eBay, $2,650 against the original $3,000. That's 88%. Impressive.

But older wool coats? On TheRealReal I'm seeing pieces from 2023 at $945 estimated value selling for $661.50. Wool peacoat at half off. One coat WITH the tags still on at 70% off. That's rough.

It's typical though. Contemporary brands that haven't built the heritage premium yet. Max Mara's resale numbers are better because seventy years of brand equity counts for something in the secondary market. Practical takeaway? Buy Toteme coats because you're going to wear them. Not to flip. And if you can catch them on sale at NET-A-PORTER's end-of-season (40% off shows up regularly) or Nordstrom, your cost basis gets a lot more comfortable.

Vestiaire Collective has relatively thin Toteme inventory compared to Max Mara or The Row. Either people are keeping their coats or the resale market hasn't developed yet. Honestly I couldn't tell you which.

When to Buy a Toteme Coat on Sale

"Toteme coat sale" gets 150 searches a month. People are looking.

January, February, that's your winter clearance window. June, July for summer. NET-A-PORTER, Farfetch, Mytheresa, SSENSE, they all run 30 to 50 percent off and Toteme is usually included. I've seen the scarf jacket at 40% off on NET-A-PORTER, $606 instead of $1,010. Black Friday at Nordstrom and SSENSE sometimes has Toteme. The brand itself does a "Garderob" sale section on their site but the discounts are kind of whatever, 10 to 20 percent.

One thing worth knowing. XS and S sizes, the 32 to 36 FR range, sell out early in the season. So does camel. So does black. The more unusual colors, a green or a gray, those are more likely to make it to sale. If you're small and want camel, buy full price or prepare to be disappointed.

Toteme Sizing: What Actually Fits

The scarf jacket runs huge. Even the smallest size is loose. The Signature coat is oversized on purpose, it's those lapels, the wide sleeves, that's the whole silhouette. The Annecy quilted coat is probably the only piece in the outerwear range that fits close to what you'd expect. Toteme uses EU/FR sizing.

If you're under 5'4" I'd really try to get to a store. Multiple reviewers say these coats are cut for taller frames and Toteme's sample size model is 5'9". Linnea at five nine looks great in hers. Astrid is five seven and says the sleeves were a bit much until she had them shortened, which, you shouldn't have to tailor a coat you just bought, but she didn't seem bothered.

Every Toteme Coat Style Compared

So Would I Buy One?

Haven't yet. I keep circling back to the Signature coat because Astrid is still wearing hers and it looks exactly like it did two winters ago, not worn down or pilled or sad the way cheaper coats get. Colette swears by hers. Séraphine's shearling gets the stranger-on-the-street thing. And Linnea's scarf jacket, which I was skeptical about, honestly, has held up to her insane daily use in a way I wasn't expecting.

I'd buy on sale though. And I'd want to try it on first because I'm not five nine and Toteme's oversized cuts don't love everyone equally.

If you want one Toteme coat, the Toteme Signature wool-cashmere coat at $1,490 is the answer. Widest value gap versus the competition. Actually premium construction. The kind of coat you wear enough to justify the price.

Second buy? A Toteme scarf jacket on sale.

If you're thinking about how coats and bags fit into an investment wardrobe, Toteme does both the same way. Scandinavian restraint, prices below the heritage houses, betting that in another decade or two the brand story will catch up.

What about you? Have you tried a Toteme coat on in person or are you still going back and forth on the dupe thing? I'm curious.

FAQ

Is Toteme a luxury brand?

It sits in this in-between space. Not quite heritage luxury like Max Mara or Celine. But well above COS or Arket. They're backed by a private equity firm (Altor, valued at over 100 million EUR), they're a Fair Wear Foundation member, and their prices run from $690 up to $5,250 for shearling. "Contemporary luxury" or "affordable luxury" is probably the most accurate label.

Are Toteme coats worth the money?

Depends on the piece. The Toteme Signature Wool-Cashmere Coat at $1,490 is genuinely good value for double-faced construction. You'd pay $1,100 more for Max Mara's Manuela. The Toteme scarf jacket at $1,130 is worth it if you want the original, less so if you just want something warm. The Toteme shearling pieces at $3,000 and up use real shearling, which outlasts faux by years.

Where is Toteme made?

Factories in Italy, Portugal, Lithuania, Romania, Turkey, and China. Depends on the product. Fair Wear Foundation audits. Jewelry comes from Tuscany specifically. The fancy stuff tends to be Italy and Portugal. Check the label on the specific piece.

Does Toteme go on sale?

Yes and the sales are good. NET-A-PORTER, Farfetch, SSENSE, Nordstrom, all run 30 to 50 percent off at end of season. January/February and June/July are your windows. The brand's own "Garderob" section has modest discounts, 10 to 20 percent.

How does Toteme sizing run?

Big. Intentionally oversized on most pieces. EU/FR sizing. Size down, especially in the scarf jacket and Signature coat. If you're petite, try on in-store. Their sample model is 5'9" and the proportions reflect that.

Toteme scarf jacket vs dupe: which should I buy?

The original at $1,130 is heavier, structured, wool-poly blend, that distinctive blanket-stitch embroidery. Quince does a merino version at $189.90 that's honestly softer. Amazon has dupes for $36 to $50 that work fine if you just want the look. The real question is whether you're buying for the feel and the construction or just for the silhouette.